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Global Hard Seltzer brand, White Claw, has given communitors the ultimate cool down, by installed a six-metre wide ‘frost-fuelled’ billboard in east London.
Built with specially-designed cooling strips, heat-proof paint and touch-activated gel-centred cooling mats, the temporary billboard structure was specially-designed to represents ‘icy cool waves of refreshment’ and counteract the effects of the heatwave that has decended on the UK.
With temperatures exceeded 40°C yesterday (19 July), passers-by are also encouraged to ‘hug the mural’ to help cool down body temperatures. Featuring a built-in thermometer, the billboard is guaranteed to provide an ‘invigorating cool down experience’ as they place their palms and foreheads to the ‘cool-to-the-touch’ wall.
People are also encouraged to ‘hug the mural’ to help cool down body temperatures.The interactive billboard features a thermometer, so p
Michael Dean, head of marketing at White Claw UK, said: “With record breaking temperatures, we wanted to give Londoners a much-needed moment of light refreshment on this scorching day. What better way to cool them down than with a White Claw in hand and a billboard that will absorb all heat.”
The ‘cool wall’ billboard can be found at 83 Redchurch Street, Shoreditch for two weeks.
If you’ve ever said to yourself, ‘wouldn’t it be neat if I could get a cocktail maker made by the same people that make my orbital sander’, then power tool company Black+Decker has a treat in store for you.
Called the bev, the Black+Decker Cocktail Maker allows users to make custom cocktails at the touch of a button. Now you can Cheers To The Moment™ with delicious craft cocktails from home.
“As a part of our expanded home and lifestyle line, we are delighted to bring innovation to countertops and bar carts this summer with the bev by Black+Decker Cocktail Maker, said Allison Lawrence, President of Black+Decker. “This product innovation delivers on Black+Decker’s brand promise to make life easier at home. We encourage you to cheer to any occasion worth celebrating with the new single-serve cocktail maker, available for purchase now.”
bev by Black+Decker Cocktail Maker product features include:
Recognized for its ease of use, simplistic design and innovation, the cocktail maker has received several accolades to date, including a “2022 Gadget Award” from Popular Mechanics for “Best Cocktail Machine”.
The bev by Black+Decker Cocktail Maker is now available for purchase on Amazon.com and at other select retailers for an estimated retail price of $299, with Bartesian® capsules** and liquor bottles sold separately.
For more information about the bev by Black+Decker Cocktail Maker go to amazon.com
*Liquor and capsules are not included with the purchase of bev by Black+Decker Cocktail Maker
Global Tequila brand, 1800 Tequila, has announced its designation as the Official Tequila of the Chicago White Sox and the Official Margarita of the Chicago White Sox. The announcement marks 1800 Tequila’s first Major League Baseball endeavour and the brand’s continued support of professional sports teams.
On game days, fans can visit the new 1800 Tequila Bar to purchase 1800 cocktails, including the Official Margarita of the White Sox, the 1800 Blanco Margarita, the 1800 Reposado Paloma, the 1800 Blanco Mule and the 1800 Blanco Aguas Frescas.
Fans cheering on the White Sox at home can create the South Sider Margarita, a similar version to the Official Margarita of the White Sox by purchasing a bottle of 1800 Blanco, lime juice, agave syrup and fresh squeezed orange juice and by following the recipe at www.1800tequila.com.
“We’re thrilled to bring 1800 Tequila to Chicago White Sox fans on game days, and we look forward to creating unforgettable ballpark experiences for the fans,” says Lander Otegui, Chief Marketing Officer of Proximo Spirits. “We raise a South Siders Margarita to the team and wish them the best of luck for the rest of the season.”
In addition to the official designation and naming rights of the 100-level bar, the deal includes signage throughout the ballpark, including LED video boards, in-ballpark advertising and promotional features, as well as promotions in the market.
White Sox fans also can purchase the 1800 Tequila x White Sox value pack at select Chicago retailers, which includes a bottle of 1800 Blanco and two White Sox x 1800 Tequila shot glasses.
Additionally, 1800 Tequila is offering one lucky fan and three friends the chance to attend a White Sox game on September 3, 2022, against long-time division rival, the Minnesota Twins, at 6:10 pm CT, via the Game Ball Delivery Sweepstakes. The winner receives the exclusive opportunity to deliver the game ball to the pitcher’s mound to start the game. For more information, go to 1800whitesoxsweeps2022.com.
“Our organization is passionate about offering the best possible fan experience and our partnership with the world’s most awarded tequila strengthens our effort toward that commitment,” said Brooks Boyer, White Sox Chief Revenue and Marketing. “With a partner like 1800 Tequila, we are positioned to deliver not only best in class tequila drink options, but also a high energy and quality experience for all fans at the ballpark.”
For more information, go to 1800tequila.com.
To celebrate National Tequila Day (24th July) Franklin & Sons have joined forces with Patrón Tequila to give away £10K of free cocktail kits across the UK.
With the aim of spreading awareness of Mexico’s national cocktail, the tequila-based Paloma, both brands are hoping that you will join them in seeing the Paloma as the summer serve of the season. Across the UK, the drink has already started to grip the nation’s imagination with a 54% increase in interest this past year.
To further heighten enthusiasm, the brands are looking to distribute over 700 free tequila-based cocktail kits (worth £10,000) as part of their online giveaway.
Franklin & Sons, makers of premium mixers, and creators of the Pink Grapefruit Soda featured in the Paloma are giving visitors the chance to try this refreshing, fruity cocktail for National Tequila Day, in partnership with Patrón Tequila and Flight Club.
To try this trending cocktail for free, all that participants have to do is head to the Franklin and Sons website, and enter the giveaway using this form. Participants also have the chance to win 90 minutes of social darts for up to 12 guests plus a £300 bar tab to spend on food and drinks at Flight Club – simply upload a picture of your Paloma creation to Instagram, tag @franklinandsons and use the hashtag #remarkabledrinks to share your cocktail.
“It’s been fantastic to see the Paloma cocktail rise in popularity across the UK over the last year, as the serve has made its way out of city bars and becomes the up-and-coming drink to make at events and parties this summer,” said Sam Coles, Senior Brand Manager at Franklin & Sons.
“This refreshing cocktail, thought to be first created in the town of Tequila, is often seen as the most popular cocktail in Mexico, above the well-known Margarita, and is massively growing in popularity here in the UK as many discover its refreshing flavours.
“Even if you don’t win a cocktail kit, don’t miss out – the Paloma is easy to make at home,” continued Coles. “My personal preference is to use a reposado tequila for more complexity and colour in the drink. Top with Franklin & Sons Pink Grapefruit Soda and garnish with a wedge of pink grapefruit for the perfect serve.”
The competition is for over 18s only, with full terms and conditions at franklinandsons.co.uk
Add the first three ingredients and stir them into an ice-filled glass. Top with Franklin & Sons Pink Grapefruit Soda and garnish with a slice or wedge of grapefruit. As an optional extra you could first rim the glass with salt.
Global Vodka brand Grey Goose is looking to help Vancouver residents set sail this summer as they host the intimate French Riviera yachting experience aboard a private Grey Goose Vodka yacht for only five days, August 3-7.
While on board this once-in-a-lifetime experience, guests can expect VIP service for themselves and up to seven friends. While taking in views of Vancouver’s enchanting nature and skylines, guests can get up close with the art of Grey Goose Vodka mixology, sample gourmet French hors d’oeuvres and petit fours.
Leaving from Granville Island Harbour, lavish in stunning coastal beauty, a personal host awaits to serve you and your guests three French-inspired food courses courtesy of Alouette Bistro, all while listening to a floating performance from DJ Elise Purdon. Additionally, guest will receive exclusive Grey Goose Vodka limited-edition gift bags.
So if you are in the Vancouver area and looking for the ideal city break or European-esque escape, then why not experience Le Voyage and wonderful Vancouver views with Grey Goose.
So, rally your seven closest friends and book GREY GOOSE Vodka’s Le Voyage as space is limited.
Global mixer brand, Fever-Tree have opened their first-ever bar and café at Edinburgh Airport and the brand reports the Fever-Tree infused food and signature cocktails have been ‘flying’…
creating a simple yet sophisticated space for travellers to relax and elevate their drinking and dining experience prior to their flight, the Fever-Tree bar and café provides 51 seats situated below and around a beautiful tree canopy.
The bar’s drinks menu has been designed to showcase the very best long mixed drinks pairing Fever-Tree’s award-winning range of mixers with expertly-selected spirits, alongside a selection of beer, wine and bubbles. It brings to life Fever-Tree’s mantra, “if ¾ of your drink is the mixer, mix with the best”, demonstrating the brand’s philosophy of never compromising when it comes to creating the best tasting mixers to enhance the world’s best spirits.
Hero dishes include gin and whisky-cured smoked Scottish salmon and chorizo cooked in Fever-Tree’s award-winning Ginger Ale, as well as Fever-Tree Mediterranean Tonic marinated olives, the ultimate bar snack.
Fever-Tree’s co-founder and CEO Tim Warrillow says:“Over a decade on from when we pioneered premium mixers, we continue to lead the way in elevating drinking experiences – this time at an international travel hub that is Edinburgh Airport, with our first-ever airport bar and café. We are looking forward to sharing more drinks with travellers from around the world as we embark on our journey to premiumise airport drinking and dining globally.”
Gordon Dewar, Chief Executive of Edinburgh Airport says:”Build back better they say. When our retailers had to close due to the pandemic, we focused on doing just that – and what’s better than welcoming new partners and new concepts to the airport to deliver a fantastic passenger experience? Adding Fever-Tree is the perfect tonic. Exciting? Of course. Better? Of course!”
Working with renowned designers Russell Sage Studio, the Fever-Tree Bar and Café has been designed to bring nature to an elegant bar space to welcome travellers far and wide to turn the lull of waiting for a flight into a relaxing moment with refreshing mixed drinks and sophisticated space to settle in. The lighting and furnishings have been selected to reflect the natural world that Fever-Tree has long worked with to source its ingredients for its mixers.
The Fever-Tree Bar and Café will be open daily at Edinburgh Airport airside from 4am-11pm.